New York born, Pamela Love, had two things in mind when she set off on her design journey a decade ago. She wanted to create a line of jewelry that was dedicated to both sustainability and localized production. Since she started her self-titled company in 2007 she has gained an enormous social media following and become an internationally known brand.
The Brooklyn based designer recently debuted a line that was inspired by various weather patterns including hail, rain and snow. Love incorporated rare stones into one of a kind earrings that are available exclusively at “Barneys New York”. Love partnered with Gemfields in order to make sure that the gems were sourced ethically. Some of the gems that she used for this collection are emeralds, rubies and diamonds. Although these earrings are a little pricey they came out breathtaking and just looking at the pictures made me want to take my entire savings account and run to Barney’s in order to score a pair. They are a must have for anyone who has extra cash and is looking for something unique and elegant for a special event.
As a result of Love’s commitment to sustainability and localized production all of her products are produced in either New York or Los Angeles and she uses sustainable methods whenever possible. Almost all of the metal that she uses in her designs are recycled and all of her gemstones and semiprecious stoned are ethically sourced. In 2011, her line won the “Ecco Domani Fashion Fund Award”, then in 2012 she won the “CFDA Swarovski Award for Accessory Design” as well as the “CFDA Lexus Eco Challenge for Sustainable Design” award. Love was also a finalist in the CFDA/Vogue Fashion Fun competition.
Love’s online store carries a variety of items. Her jewelry includes rings, necklaces, earrings and bracelets. The prices for her jewelry range from $80 to $1,080. Her line has also extended to sunglasses, all of her sunglasses are $375 a pair. Lastly her shop sells different skin and face products such as soaps, face masks, scrubs and herbal tea. The products range from about $15 to $100. Love has worked very hard to keep her prices low despite the increasing cost of producing products in the United States.
Before working as a designer Love also worked as a stylist and art director for film, fashion and music videos after graduating from Tisch School of the Arts. The last job that the designer had before committing to her business full time was as a painting assistant under Francesco Clement. She states her time with Clemente as a large source of inspiration for her line.
Over the past decade Love was able to accumulate an impressive list of partnerships with designers/companies such as Zac Posen, J.Crew, TopShop and Monique Lhullier. Her favorite stone to work with is opal and it is easy to see when browsing through her website as a large number of the pieces feature this stone. Love’s line is more for women with minimalist fashion that are not trying to make a huge statement with their jewelry but still want it to be noticed. Her line of rings really stood out to me when checking her inventory out because she was able to achieve a level of intricacy without adding too much. Some of these rings would even make a great engagement ring for some women with a more simple style.
It is safe to say that Love has put her mark on the fashion world in her own unique way. She has stayed true to herself and her believes instead of succumbing to easier production methods that may seem easier and money-saving. When a designer upholds a specific code of ethics and does not stray from that once their line gains popularity it immediately makes their designs more attractive to me.