Power in Fashion: Franziska Michael
by Shoruk Khaddour
Berlin is synonymous with the androgynous look. The city is a lively mix of cultures and sexualities, where Turks mingle with hipsters and the LGBT community resides next to the upper-middle class. Berlin is a place for anyone and everyone.
And this is exactly what can be taken away from Franziska Michael’s collection. The up and coming Berlin designer is a hit with the cool kids of Berlin, the ravers and clubbers that party from Friday night till Monday morning.
Michael’s founded her label in 2009 and since then has pushed the boundaries of gender and individuality making the brand stand out more and more. The vivid contrasts of her collections characterize the strength and the innovation in her work.
The brand strives for quality over luxury and exclusivity but at the same time Michael’s drive for the perfect cut and silhouette should not rule her out as merely a contemporary designer but as a passionate and ambitious talent reaching for perfection in her work.
With just under 5,000 Instagram followers, Michael’s whisks us away into her world of fashion shows and travel. It’s easy to connect with this young designer as you get a glimpse into her daily life and see the world through her eyes.
The most striking thing about the collections and the way they are presented is the extra time Michael’s gives her models on the catwalk. For example, at the S/S 2015 show for Berlin Fashion Week, Michael’s had her models walk the catwalk but not return backstage. Instead she opted to keep the models on the stage to allow the attendees the chance to get a close-up look at her creations.
Each collection essentially centers on a main color theme that is prominent in every piece. S/S 15 was a mixture of pastel and striking monochromatic shades. Somewhat more daring than that were the tanned brown hot pants, the shiny Lycra leggings and the crop tops adorned with mesh.
These clothes aren’t made to be worn by just anyone. They are essentially a blueprint, a checklist of what a serious club-going Berliner needs to dress like if he or she wants to get into the city’s most notorious nightclubs.
As the winner of the “Premium Young Designers Award for Women’s Wear” in July 2013, it’s easy to see why Berlin Fashion Week buzzes with excitement whenever Michael showcases a collection. Her daring ideas of what it means to be a Berliner and an individual in every sense of the word has made her synonymous with the city, essentially her clothes have come to represent what the German capital is known for, being poor but sexy.